Codes and conventions off a film trailer

Codes and conventions off a film trailer:

·         The duration of a trailer is under 3 minutes – 2’05”

·         Fast cutting crating jump cuts

·         Lots of action in each frame

·         Many different shots are used

·         Use of on screen graphics

·         Use of a voice over narration

·         References positive reviews

·         Ensure the films USP (unique selling point) is evident

·         Includes the main producers at the beginning and production credits at the end ( although not the screen long enough to actually read in certain but ok for the inevitable DVD

·         Title of the film as a banner

·         An onscreen website

The voice over narration is an important element of a trailer often using stock phrases like ‘coming soon... (Creates a sense of anticipation)

The title (often heard and seen to cement in viewers minds)